YDM and NGTV Launch “Eat with Philly” to Uncover Philadelphia’s Hidden Culinary Gems
PHILADELPHIA — A strategic partnership between You Deserve More Media (YDM) and New Generation TV (NGTV) is set to redefine how Philadelphia discovers its culinary scene. The two companies have announced the launch of “Eat with Philly,” a new digital-first food directory and media brand.
The new platform’s mission is to move beyond the usual tourist traps and uncover the authentic, under-the-radar dining experiences that showcase the true flavor of Philly.
What is “Eat with Philly”?
“Eat with Philly” is poised to become Philadelphia’s leading digital-first food directory. It is a curated platform designed to help locals and tourists alike discover the city’s best food spots. The mission extends beyond simple listings; it’s about building a community for foodies who crave authentic experiences.
The primary goal is to unearth Philadelphia’s hidden gems. By focusing on these neighborhood treasures, the platform will provide a more diverse culinary map, highlighting everything from:
- Iconic cheesesteaks in South Philly
- Hidden gem cafes in Fishtown
- BYOB restaurants in Rittenhouse
- Unique food experiences in Chinatown
The vision is for “Eat with Philly” to become the go-to resource for the best restaurants, unique food events, and the personal stories behind the city’s top chefs and establishments.
The Powerhouse Partnership: A Perfect Pairing
This venture combines two powerhouses in their respective fields, creating a unique synergy that sets “Eat with Philly” apart.
- You Deserve More Media (YDM): The Marketing Engine As a dynamic NJ agency, YDM serves as the marketing and strategic force. YDM will drive the brand strategy, manage digital distribution, secure sponsorships, and ensure audience growth, establishing “Eat with Philly” as the premier platform for discovering food in Philly.
- New Generation TV (NGTV): The Creative Force NGTV, a Black-owned, Philly-based production house, is the creative engine. NGTV will handle all high-quality video production, photography, and authentic content creation. Their team will focus on sharing the personal stories behind the city’s best restaurants and chefs.
The Unique Value: Not Just Another Food Blog
The collaboration between YDM’s marketing expertise and NGTV’s creative storytelling is the brand’s unique advantage.
Unlike a standard food blog, “Eat with Philly” seamlessly combines high-quality, authentic content with a robust marketing strategy to reach a broad audience. NGTV’s expertise in capturing the essence of the city ensures the content is genuine, while YDM’s marketing prowess guarantees it fosters a strong community of engaged food lovers.
The “Eat with Philly” Community
The platform is designed to serve the entire Philadelphia food ecosystem:
- Philly Food Lovers: The primary audience is passionate locals eager to explore the city’s diverse culinary landscape.
- Local Restaurant Owners: “Eat with Philly” aims to connect with and champion local chefs, particularly the hidden gems and neighborhood eateries that define the city’s culinary identity.
- Media and Influencers: The platform will actively engage with local media to generate buzz and establish itself as a trusted, authoritative resource for the best food in Philadelphia.
